The Impact Of Challenging Behaviour Education Essay

The challenge for pedagogues is non to discredit or decrease the extraordinary attempts but, consistent with IDEA and the research to direct their attempts into transforming ordinary scenes so that they excessively can fit what today is regarded as extraordinary and tomorrow will be regarded as ordinary – ( Soodak et al.,2007 ) The intent of this assignment is to acknowledge the function of â€Å" Challenging Behaviour † , how it affects people when covering with their behavior and how do we assist them get bying with it by seting the theory into pattern. The appraisal of this assignment was structured on 25 hours of observation on a 13 twelvemonth old pupil during school, community and place. This assignment is sectioned into three parts which in the first portion depict what is disputing behaviors and how it affect the individual. The 2nd portion describes the pupil and his interactions with the environment around him. In the 3rd portion, this assignment describes a contemplation of what the perceiver saw during the 25 hours of observation that lead to a support program which will be built on the student`s strengths instead than concentrating on his demands. This will assist the pupil develop resilience and being able to emerge as a extremely functioning grownup.1 ) Challenging Behaviour Terminolog yThe nomenclature â€Å" ambitious behavior † has been used to mention to the â€Å" obstinate † or â€Å" debatable † behaviors which may be exhibited by persons with a learning disablement. There is no exact word to depict disputing behavior. Challenging behavior manifests itself into different types, changing from low to high strength. â€Å" Culturally unnatural behavior of such an strength, frequence or continuance that the physical safety of the individual or others is likely to be placed in serious hazard, or behavior which is likely to earnestly restrict usage of, or consequence in the individual being denied entree to, ordinary community installations † ( Emerson, 1995 ) .1.1 ) The Impact of Challenging BehaviourIn every behavior classified as â€Å" disputing † , there are three features in common, which: hinder the person from larning, developing and wining is harmful to the individual himself and to others puts the person at high hazard for subsequently societal jobs and school failure Persons that fall under the class of Challenging behavior frequently find themselves rejected, disliked and frequently ridiculed by the society. This group of people experience lesion in their self-esteem / assurance, accepting them to be secluded, depressed, and deprived from chances to develop, advancement and pattern societal accomplishments that they highly need. Sometimes pedagogues / society exacerbate the job. The book â€Å" Exceeding Lifes † ( 4th ed pg 133 ) , stated that excessively frequently teachers concentrate on students` shortages instead than their strengths. A concrete illustration is when persons with disputing behaviors are capable to zero tolerance policies such as suspending pupils from schools, handling them like they do non exists or when we order them to travel out of the category. This all go on when first ; the behavior is seen before the person, and 2nd ; the person in non seen as a whole individual. â€Å" Students who experience failure in one c ountry, besides tend to see failure in the other † – ( Jolivette, 2000 ) . Challenging behavior is caused by several factors interacting with each other such as environmental stressors, nerve-racking life status, kid maltreatment and school factors. â€Å" It is hence of import to step in every bit early as possible † ( Slaby, Roedell, Arezzo, and Hendrix, 1995 ) ( Tarbox, 2009 ) ( Bessell, 2001a )1.2 ) Covering with Challenging BehaviourTo better understand when covering with disputing behavior we have to self-question: why do it go on? what intent do they ( people with C.B ) service? how can we take the job off from the individual? What actions do we take to forestall the job from happening once more?1.3 ) Functions of Behaviourâ€Å" The map of a behavior refer to the beginning of environmental support for it † – ( Tarbox et al ; 2009 ) . There are four common maps in behaviour which are: Attention: desire for attending from equals / grownups Escape: flight from individual, undertaking or environment Sensory: the behavior feels good or meets a centripetal demand Tangible: desire for a specific point or activity1.4 ) Determining the Functioning of BehaviourTo turn to disputing behaviour one demand to find its operation. Determining the maps of behavior, one demand to: Interview ( ecological event ) what type of relationship there is between the individual and his environment Direct observation ( the four maps of behavior ) Functional Analysis ( eg: S.T.A.R Model / ABC- Accident Behaviour Consequences ) Functional Hypothesis ( the information that emerges from informations / analysis )2 ) Student ProfileMatthew is a 14 twelvemonth old adolescent. He is tall, robust and energetic. He has brown eyes and short brown hair. Matthew like custodies on activities and in fact his avocations are constructing carnival military personnels and cot, cookery, playing picture games and playing football. His future aspiration is to work in household concern and to get down one of his ain. One of his wants is to complete the secondary school every bit shortly as possible to recognize his dream.2.1 ) Student`s BackgroundMatthew is the eldest sibling. He has a younger brother ( Christopher ) , two old ages younger than him. Christopher attends the same secondary school as Matthew and every twenty-four hours he spends most of the clip at his grandparents` house ( few metres off from his place ) . Matthew`s parents have minimal educational cognition. Matthew`s male parent ( Joseph ) run an agricultural h ousehold concern and spend most of the twenty-four hours working in the Fieldss. Matthew`s female parent return attention of the house and when needed she besides gives her hubby a manus. 2.2 ) Student`s Medical History At the age of three Matthew was diagnosed with leukaemia. This status impaired Matthew from larning due to the fact that he ne'er went to kinder and twelvemonth one. Matthew started go toing on a regular basis to school from twelvemonth two that subsequently on he was besides found diagnosed with larning troubles ( LD ) and at hazard of attending shortage overactive upset ( ADHD ) .2.3 ) Educational arrangementsâ€Å" Childhood leukaemia subsisters may develop non verbal acquisition disablements that affect their authorship and concentration accomplishment † – ( Bessell, 2001a ) Primary schools – When go toing at the local authorities school, Matthew ( Year 2 ) found it really hard with larning. The undermentioned twelvemonth his female parent applied Matthew to be supported by a learning support helper ( Lsa ) . Harmonizing to the Statementing Moderating Panel study, Matthew was found diagnosed with larning troubles along with troubles with attending span, distractibility and impulsivity. ( These together with emotional troubles are farther lending to Matthew`s troubles in accomplishing school ) . The SMP board recommended shared support but shortly turned it into one to one support. Matthew started being supported from Year 3. Matthew repeated that same twelvemonth ( Year 3 ) because his academic public presentation was well below norm. At school Matthew started being bullied ( Year 3 -Year 5 ) . Matthew was unwilling to travel to school and frequently spliting into fits. His female parent had to alter his school because she didn`t find any cooperat ion with the school staff at that clip. Matthew attended his concluding twelvemonth of primary school at another authorities school in another vicinity. Secondary School – Matthew`s psychological study that was done in 2008 stated that he was at hazard of attending shortage overactive upset ( ADHD ) . Matthew has been go toing to this secondary school for the last three old ages, since his passage. At this school he is being supported by Inter-Disciplinary Team.2.4 ) The Inter-Disciplinary TeamInco ( Mr Stephen Spiteri ) Head Master ( Can. Noel Saliba ) School Psychologist / Councilor ( Antonwlla Mizzi ) Lsa ( Ms. Leanne Azzopardi ) Student`s female parent ( Josette ) Student ( Matthew ) Through this squad, at school, Mathew`s academic public presentation is monitored. The Lsa in coaction with the topic instructors adapts the work for Matthew and communicates with Matthew`s female parent. The school psychologist is measuring Matthew every two months to assist him show his feelings. The head-master is the squad spokes-person / go-between. When squad members encounter troubles such as something that is impeding, different sentiments / schemes ; the caput maestro organizes a meeting to discourse these jobs. The student`s female parent helps the squad by giving and suggests utile information to the squad because she knows the most about Matthew. Mathew`s coaction with in the squad is by giving his perspective position so that squad members can accurately turn to his demands. The Inco represent the squad outside the school premises. The purpose of the squad is to see Matthew independent every bit much as possible.2.5 ) Degree of SupportMatthew is supported with a full cli p Lsa ( one to one support ) . He follows the course of study with differentiated acquisition and sometimes requires disengagements during lessons such as PSD and Music.2.6 ) Types of supportAdapted press releases, visuals, head maps, colour cryptography, mold, measure by measure instructions, illustrations, motivating ( easy gets distracted ) , and ICT ( Clicker 5 used in English lessons ; synergistic boards, computing machines for composing notes ) are ever used across all topics. During appraisals ( scrutiny ) Matthew is provided with a reader, prompter and excess clip is allowed.2.7 ) Student`s Level of FunctioningCognitive accomplishmentsAuditory Processing – Matthew has no job with hearing. He hears all right. The trouble is in how the encephalon interprets ( understanding the construct ) . Ocular processing – Levi does non hold any job with sight. Matthew finds trouble to organize and pull strings accurate images in his head ( scheme ) . Memory Skills – This is the country which most impairs Matthew`s acquisition. Matthew is limited to new information ( short term memory ) . He picks up merely spots and pieces of what is being said during a lesson ensuing him in doing sense of merely a small. Processing velocity – This country rely on the Memory accomplishments and there is a displacement depending on the undertaking. As stated antecedently Matthew has all right motor accomplishments and if for illustration he had to construct a cot, he performs good ( and even more rapidly than his equals ) . If he had to read / compose a short paragraph, he finds it really hard because of restrictions in more than one of the basic psychological factors. Logic and Reasoning – Matthew can execute good when categorising and grouping objects. Due to the fact that Matthew`s memory limit the information, the encephalon terminal up to treat wrong information.CommunicationSpeech – Levi does non happen trouble in speech production. He has all right articulation, voice quality and eloquence every bit good as non verbal behaviors such as facial looks, gestures and caput and organic structure motion. Language – When giving / having information in his first linguistic communication ( Maltese ) Matthew does ticket. When he communicates in English Matthew finds it hard to pass on because of deficient vocabulary. He besides use gestures to show himself when speaking in English.Self-help accomplishmentsMatthew is independent in his self-help accomplishments. He has all right eye-hand coordination and finds no trouble in taking attention of himself.SocializationMatthew doesn`t find any trouble in socialising. He is a friendly individual. At school during deferral he normally likes to badger others and being ill-mannered. Matthew does non hold many friends at school. After school he spent most of the clip with his two friends.3 ) Reflection`s Analysis ReportNote: The contemplation is based on what the perceiver ( me ) saw during the 25 hours observation at school, community and place.3.1 ) Environmental factorsSchool FactorsThrough the eight hours observation at school, Matthew`s behavior was triggered by these factors: Learning ( embarrassment and ennui ) Rejection Labelled Contending Cipher have the power to command over the environment and neither Matthew has the power to command his equals, Lsa`s and instructor. Learning ( Embarrassment ) – Due to his past unwellness, cognitively, Matthew is limited to larning. Matthew feels embarrassed when he finds constructs difficult to larn. Sometimes pedagogues trigger the student`s behavior because the more they try to make their work, the more they creates jobs ( see school observation 1 & A ; 8 ) . Then a clip bomb ignites with a concatenation reaction of Matthew`s temperament start escalating, Lsa start to panic because she feels defeated that her instruction was non reached, Matthew acquire worried about his self-image and get down concentrating on his equals instead on his Lsa until he explodes with the first thing he encounters. Learning ( Annoyment ) -This besides depend on how the instructor uses his resources to do the lesson interesting. There is no 1 size fits all for differentiated acquisition. As stated before, Matthew is at hazard of ADHD and if the lesson is non interesting, than the ennui triggers his attending ( see school observation 6 ) . A clear illustration of positive behavior is when lessons stimulate Matthew. In these lessons, his behavior defined as â€Å" disputing † is diminished ( see school observation 3, 4, 5,7 & A ; 13 ) . These two factors have one thing in common. For these behaviors Matthew apply the â€Å" Escape † map. For him escape makes him be in a positive province. Not all behaviors occur so the individual can â€Å" obtain † something ; many behaviors occur because the individual wants to acquire off from something or avoid something wholly ( Miltenberger, 2008 ) ( Miltinberg, 2008 ) ( Cooper, 207 ) Rejection – â€Å" While it might look unusual that a individual would prosecute in a behavior to intentionally hold person scold them it can happen because for some people it ‘s better to obtain â€Å" bad † attending than no attending at all † ( Cooper, Heron & A ; Heward, 2007 ) . Matthew is disliked by most of his equals and he uses inappropriate behaviors to pull attending. Attention is attracted in two ways ; either by cursing ( to affect or demoing that he is tough as show in all in the S.T.A.R theoretical account action column ) or by moving out ( observation 6 & A ; seven ) . Labeling – At school Matthew is labelled. As stated antecedently sometimes instructors are the job and see merely the negative of the individual. ( See observation 11 ) . Negative labels can all excessively easy go self-fulfilling prognostications. They prevent you from seeing the kid ‘s positive qualities. They besides cause you to take down your outlooks of the person. When you can see a kid in a positive visible radiation, it helps him to see himself that manner, and to move more positively. Contending – â€Å" Alternatively they learn to anticipate rejection and may even detect that the best defence is a strong discourtesy and work stoppage out preemptively to protect themselves † – ( Moffitt, 1997 ) At school everybody knows what is Matthew`s failing and unluckily there are pupils that prefer to acquire hit and see Matthew in problem ( see school observation interruptions ) . In the yesteryear he was being bullied, and this still affects him. He uses this behavior to demo that he does non let anyone to of all time mess with him.Community & A ; Home factorsFrom the observations done in the community ( 9hours ) and at place ( 7hours ) , there is noteworthy displacement in Matthew`s behavior between that exhibited at school and that exhibited in the community and at place. In the community Matthew does non seek much attending and he is a different individual from school ( see community observation 1 & A ; 3 ) . The behaviour displacements, because Matthew is non restricted by regulations and there is nil that embarrasses him such as acquisition. ( Wehmeyer, 1996 ) ( Hong, 2007 ) ( Ryan, 1995 ) When Matthew feels restricted, his behavior is triggered. At place sometimes he feels bes ides restricted either because he wants privateness or that when no curse is allowed ( place observation 1 ) .3.2 ) Degree of Self-governmentâ€Å" Self-government refers to â€Å" moving † as the primary insouciant agent in one`s life and doing picks and determinations sing one`s quality of life free from undo external influence or intervention † – ( Wehmeyer, 1996, p.24 ) To be self-determined, one has to be motivated. When there aren`t custodies on activities or stimulated feelings, Matthew loses involvement. To be motivated one has to be self-assured. Being disliked and rejected, Matthew has low self-prides and that why he uses the â€Å" flight † map because ne'er trust himself. A scheme for motive is the execution of picks. During the observations done the picks were rare and in fact, throughout the 25 hours of observation there was merely one pick given ( see school observation 2 ) . Choices aid people get motivated. â€Å" Goal scene is related to leting pupils to do picks, which besides can advance, self-government, independency, socialisation, positive behavior, and better academic public presentation † – ( Hong et al. , 2007 pg 232 ) . The demand for liberty is conceptualized in footings of sing a sense of pick, indorsement, and will with regard to initiating, maintaining, and ending behavioral battle. A If pupils are abl e to believe about their picks and the effects before they act, and take a safe, acceptable behavior, so the optimum result of the disciplinary procedure will hold been achieved. â€Å" To be autonomously motivated involves experiencing a sense of pick and will as a individual to the full endorses his or her ain actions or determinations † ( Ryan 1995 ) . In a nutshell, acquisition is a precedence for Matthew because it is impacting his behavior and besides his self-government. A behaviour support program will be created to assist Matthew place, control and decide inappropriate behaviors ; by being presented differentiated instruction to actuate him. Motivation helps him be self-determined and self finding increase his quality of life.4 ) Behaviour Support program4.1 ) BaselineWhen meeting acquisition that is hard to understand, lessons that do non excite him, relationships that are difficult to manage, he expresses his feelings into disputing behavior utilizing the â€Å" flight map † . This map leads him to lose the control of his behavior by ; deteriorating his relationship with his equals and instructors, restrict Matthew from larning and affects his self-pride.4.2 ) Long Term GoalMatthew will be able learn by commanding his behavior ( choler, defeat, embarrassment and ennui ) .4.3 ) Short-term Goals4.31 ) Lsa & A ; Teacher Lsa & A ; instructors will function to pattern mature problem-solving, non fall backing to the same inappropriate behavior ( e.g: maintaining composures, Lsa communicates / talk in a low voice that merely Matthew can understand and non be heard by remainder of the category to forestall Matthew from being embarrassed and accidentally put the pupil under the limelight ; make non take the affairs personally [ panic or agitation ] and think of themselves ( pedagogues ) as fire combatants ) . Lsa & A ; teacher will pull an image in the student`s head that s/he is non merely making the occupation merely to acquire paid but because s/he truly care ( indirectly inquiring the pupil for the chance to see you ( Lsa & A ; teacher ) as a individual he can swear. Lsa will be prepared if the pupil fails the teacher`s illustration ( Plan B ) . Plan B consist of: Lsa will move â€Å" cool † like nil happened and still see the strength in the pupil that he can win. Lsa will get down inquiring unfastened inquiries to see what the pupil had understood. Lsa will associate the subject to the student`s avocations / life experiences by doing it more interesting instead than doing him flight ( e.g. associating Maths in mundane life state of affairs, associating English as if the pupil has to fall in love with a English adult female.Teaching schemes that motivates larningTeachers in coaction with Lsa will: Plan and portion resources to supply interesting lesson ( UDL for larning ) that stimulate â€Å" every † pupil to include everyone. Design equal coaction such as activities that involvement and prove their cognition. ( Groups consist of 5 members. Matthew`s group has to be ever arranged in a ratio of 3:1 – 3 friends and 1 equal that dislike Matthew. The negative equal ever alterations throughout the twelvemonth. This helps Matthew to go on solid his relationship with his friends and bettering his relationship with equals that dislike him. Therefore there is no demand to seek attending. Help â€Å" all † pupils change their position of cardinal to success / failure from an outside factor ( hard degree of the undertaking ) to an internal factor ( attempt, ability ) Offer picks ( in instructional scenes ) wages pupils for achieving â€Å" personal best † ends ( free clip ) Give immediate feedback.5 ) DecisionWith the execution of the Behavioral Support program will assist Matthew will cut down the dispositions to the point of extinguishing them ( practising ) and interchanging them with positive behavior. Peer coaction will assist Matthew do more friends in a positive manner and there is no demand to seek attending with inappropriate behaviors. With this scheme he will larn that regard is gained by positive behavior. Choices will assist Matthew experience included and in control. It helps his self-pride and besides his development. He learns to do determinations scenes where he has some control. This aid him to larn accepting state of affairss where there is no picks to separate. He will larn to use this construct by get downing from school and go oning throughout the community. Wagess will actuate Matthew to larn and do him desire to make the undertaking once more. The more Matthew will be rewarded, the more will assist him develop relationships, addi tion appropriate interactions and polish his bing accomplishments. This will assist him to develop resilience and increase his quality of life. â€Å" Ignoring the behavior on its ain is non traveling to assist ; the kid will presume they are winning or acquiring off with the behavior. Ignoring it and praising the good behavior will state the kid which behavior is appropriate † – Eileen GeigerMentions

Organisation And Presentation Skills Education Essay

The learning diary provides a turning apprehension of a topic or experience and is â€Å" to back up academic enquiry and to make a history of larning for pupils to research thoughts, ask inquiries and react personally to their experiences with contemplation † ( Popp, 1997 ) . Daudelin ( 1996 ) states â€Å" contemplation is the procedure of stepping back from an experience to chew over, carefully and persistently, its significance to the ego through the development of illations ; acquisition is the creative activity of intending from past or current events that serves as a usher for future behavior † . This definition explicitly captures the relation of contemplation to acquisition and suggests that contemplation is built-in to larning when acquisition is defined as doing sense of past experience to understand and impact future experience.Learning StylePrior to an rating of my accomplishments development it is important to set up and reflect on my dominant learning man ner. With the usage of Kolb ‘s et Al ( 1984 ) ‘Learning Style Inventory ‘ ( LSI ) and Myres-Briddgs Type Indicator ( MBTI ) theory I have been able to measure my aptitude and acquisition manners with the consequences illustrated in ‘Appendix 1 ‘ . Kolb ‘s ‘Learning Style Inventory ‘ illustrated in ‘figure 1 ‘ is designed to assist persons place the manner they learn from experience. Zanich ( 1991 ) states the Learning Style Inventory is â€Å" a simple self-description trial, based on experiential acquisition theory, designed to mensurate your failings and strengths as a scholar † . Figure Beginning: Kolb et Al. ( 1984 ) Figure The consequences of my LSI trial in ‘appendix 1 ‘ show that I have an orientation towards ‘Abstract Conceptualization ‘ . This suggests I am a ‘theorist ‘ and concentrate on logical analysis of thoughts and act on rational apprehension of a state of affairs. Kolb ( 1999 ) nevertheless goes on to state it is the combination of the consequences from the stock list that will depict an person ‘s learning manner most accurately. As shown in ‘figure 2 ‘ the combination of my consequences ( a high mark in AE and AC ) indicate I have a ‘converging ‘ learning manner. Persons with a meeting acquisition manner are said to utilize their hypothetical-reasoning to work out a job and happen solutions to practical issues ( Syed-Khuzzan & A ; Goulding, 2009 ) . They besides like facts, working independently and will seek to do things efficient by doing little and careful alterations ( Kolb, 1979 ) . In add-on to this Tobei ( 2009 ) suggests that those with this manner â€Å" learn through interaction and that computer-based acquisition is more effectual with them than other methods † . This is accurate in its representation of my learning manner as my acquisition penchant is larning through contact and computing machines nevertheless preferring to work entirely in happening replies to solutions. Kolb ( 1984 ) states the strength of those with a meeting acquisition manner is that they think about things and so seek out their thoughts to see if they work in pattern. This is promoting as my grade of survey ( Economics Bsc ) is based on statistical th eory and techniques for application in economic theory. The Myers-Briggs Type Indicator ( MBTI ) was besides designed to measure personality types and interpersonal operation and has been normally usedA in finding acquisition manners ( Golay, 1982 ) . The consequences from my MBTI trial compliment my LSI mark. Myers ( 1990 ) suggest that those with the INTP acquisition manner are quiet, flexible, â€Å" theoretical and interested more in thoughts than in societal interaction with the unusual ability to concentrate in deepness to work out jobs in their country of involvement † and can frequently be doubting or critical. I am in understanding with both sets of consequences as I am more of a ‘thinking ‘ orientated scholar and prefer to work out jobs utilizing concluding and working independently. Both trials demoing a similar consequence and reading of my learning manner therefore it can be concluded that both are accurate. Kolb et Al ( 1984 ) besides mentions that there are strengths and failings associated with each manner and that it may alter from clip to clip and state of affairs to state of affairs. This thought is supported in my LSI consequences where I have a high orientation towards an ‘Active Experiment ‘ ( AE ) manner nevertheless the mark of my ‘Reflective Observation ‘ ( RO ) and ‘Concrete experience ‘ ( CE ) manner penchant have small difference between them. This suggests that although I prefer ‘thinking ‘ and ‘doing ‘ I am willing to follow and accommodate my larning manner to include ‘watching ‘ and ‘feeling ‘ . Kolb high spots that people who prefer a learning manner will be given to larn more efficaciously if acquisition is orientated harmonizing to their penchant nevertheless besides acknowledges that restricting pupils to larning in one preferable manner tends to â€Å" forestall them from developi ng their full acquisition potency † and that it is more effectual to plan a course of study prosecuting scholars of every acquisition manner ( Delahoussaye, 2002 ) . Many surveies have highlighted the utility of finding larning manners with regard to single development and as I will be establishing my acquisition development on my determined learning manner there is a demand to be cognizant of the unfavorable judgments of such theories. An non-peer-reviewed literature reappraisal critiques Kolb ‘s acquisition manner stock list and other larning manner theoretical accounts by challenging their dependability saying there is â€Å" no grounds that ‘matching ‘ improves academic public presentation in farther instruction † ( Coddielt et al, 2004 ) and Kolb ( 1984 ) himself admits that LSI is non unequivocal or ever accurate. Learning manners can nevertheless be really utile to pupils to derive self-awareness ( Evans et al, 1998 ) and I and many other pupils feel that this is true.Skills DevelopmentMy 2nd twelvemonth at university has been one of contemplation and development as I have become more self-conscious about my streng ths and failings. I have chosen to measure with the application of larning theory my development within the undergraduate programme, how I am nearing the approaching assessment period and the accomplishments I feel are most of import for a successful calling after graduation from university. Throughout my accomplishments development I have used Kolb ‘s Learning Cycle theory ( illustrated in ‘figure 3 ‘ ) which I learnt about in my first twelvemonth at university. Kolb ‘s acquisition rhythm has enabled me highlight and address my failings while bettering my accomplishments. Figure The Kolb Cycle – made up of four phases ( see text description below ) Beginning: hypertext transfer protocol: //www.ldu.leeds.ac.uk1. Administration and Presentation SkillsPresentation and administration accomplishments are really of import in the workplace and employers are said to put great value on both presentation and administration accomplishments ( Gupta, 2008 ) . In my first twelvemonth at university I had to give a presentation as portion of a accomplishment constructing undertaking and in my Personal Management Development faculty in the current academic twelvemonth I have given an assessed group presentation. In readying for both my person and group presentations I feel I demonstrated good administration and presentation accomplishments. I have ever considered myself to be good organised nevertheless found that during my 2nd twelvemonth at university with a higher work burden it has been disputing and this has made me cognizant of the demand to fix in progress for assignments. In my 2nd twelvemonth I have besides made certain to organize my notes and research stuff in a more orderly mode specifically aimed at helping me more expeditiously during the assessment period. Although I felt that my group presentation was good organised and effectual, feedback from the assessor informed us that as a group we failed to enrich the presentation. I personally had found it hard to happen ways to heighten the presentation manner. For illustration, my subdivision of the presentation although was short and precise it was a really a aggregation of facts and theory. This can be applied to Whetton and Camerons ( 2007 ) ‘Five S ‘s Approach to an Effective Presentation illustrated in ‘figure 4 ‘ . Figure Beginning: Whetton & A ; Cameron, 2007 Application of this theoretical account to me shows that I am good at all the five stairss except I fail to execute in ‘combining thoughts with an heightening presentation manner ‘ . There is no widely accepted theory or theoretical account for an effectual presentation but most writers give accent to in depth readying and dry run. This is farther supported by Bradbury ( 2009 ) ‘Seven Basic Stairss for Successful Presentation Skills ‘ illustrated in ‘figure 5 ‘ . FigureSeven Basic Steps for Successful Presentation Skills ‘Decide what you want to accomplish. Decide whether a formal presentation is the best manner to accomplish this aim. If you decide to travel in front with the presentation make up one's mind what organize it should take. Fix a book Design and fix your ocular AIDSs and press releases. Rehearse Make it Beginning: Bradbury, 2006 For future presentations I have learnt to use an enhancing presentation manner which is more attending grabbing and can assist me farther in showing an statement or prosecuting the audience. To enable me to make this for illustration I will utilize more ocular AIDSs such as bold rubrics, images and statistics ( Jay and Jay, 2004 ) . I have besides realised through application of the above theoretical accounts that for future presentations I will necessitate to practise more than I have done in the yesteryear as the success of an statement is said to depend on the thoroughness of the presentation ( Herr et al, 2001 ) . Herr et Al ( 2001 ) provinces rehearsal is the critical to the effectivity of a presentation and helps polish timing, reduces trust on notes and physiques assurance. I late went for a occupation interview where one of the undertakings asked of me were to carry the employee why I should acquire the occupation. I was successful in carrying him and got the employment as I incorporated in this interview the techniques I learnt above about presentation accomplishments. In the undertaking where I was asked to sell myself I used bold descriptions instead than tiring facts. Although an interview is different to a presentation holding an mutualist undertaking and holding to accommodate with the cognition I have complimented my learning manner.2. Time Management, Stress Management and Essay authorship accomplishmentsThe general tendency from the passage as a first twelvemonth pupil to 2nd twelvemonth was that the outlook for the quality of the work had been raised as had the work burden. This addition of work became of all time more apparent in the first semester of my 2nd twelvemonth where I had several assignments due all near the same day of the month. During this period I besides had committednesss to my football squad and had to travel work during the weekends. Increasing force per unit area to accomplish good consequences in my grade and run into my work and athletics committednesss meant I had to go flexible and more efficient in my clip direction. Despite committednesss and a high work burden with the demand to prioritize my clip I found that I could still suit in socializing and leisure clip although I did experience the increasing demand for stress direction. Jamison ( 2001 ) defines emphasis as â€Å" a physical and psycho-emotional province of inordinate rousing † and it can be caused when there is â€Å" an instability between the stimulation and the persons get bying schemes † . Whetton and Cameron ( 2007 ) place the four chief beginnings of emphasis as Encounter, Situational and Anticipatory stressors and as in my state of affairs Time stressors. The usage of good planning and clip direction I found helped my counter my stressors and some of the methods I employed are suggested by Whetton and Cameron ( 2007 p129 ) in their '20 Rules for Everyone ‘ . During the first semester I was doing usage of my contriver and guaranting I made efficient usage of my clip by interrupting down undertakings and puting personal ends. My athletics and frequent exercising is besides considered to hold helped me as a balanced diet and other practical schemes are said to assist forestall Encounter or Anticipatory stressors ( Chandler an d Brown, 2007 ) . Application of Lewin ‘s ( 1997 ) Stress Force Field diagram as illustrated in ‘figure 6 ‘ shows that if the strength of the Time stressor on me has small consequence because of my keeping force of good clip direction so both driving and keeping forces are equal. Figure WTN02f01 Beginning: PMD Lecture notes, 2010 Better clip direction and clearer ends led me to researching farther in how to better my essay composing accomplishments which was an country that I had underachieved in during my first twelvemonth of university. Support from the survey advice services highlighted that to better my essay composing accomplishments I would necessitate to guarantee my work is appraising and critical guaranting all points are supported with grounds and mentions. Constructing on this farther I have used Bloom ‘s Taxonomy of Learning illustrated in ‘figure 7 ‘ which is a categorization of larning aims within instruction systems ( Chyung and Stepich, 2003 ) . I employed elements from the ‘Evaluation ‘ and ‘Analysis ‘ throughout my work by seeking for a assortment of positions to an statement and by utilizing a assortment of research resources such as diaries. Employment of Blooms taxonomy is said to be an first-class model for steering comprehension insutructions ( Buehl, 2008 ) and it has enabled me to inquire deeper inquiries in my essay authorship. Critics of Bloom ‘s Taxonomy highlight that the theoretical account â€Å" focuses on believing procedures in isolation and does non see how these procedures may iperate otherwise on peculiar sorts of information † ( Harmon and Jones, 2005 ) howver the model has been widely adopted and is used extensively used and updated. ( alteration somewhat this ) . Blooms taxonomy helped me even more during my assessment period in reply to inquiries which I was more appraising. I improved my essay authorship and appraising accomplishments through theory which complimented my learning manner. ( write about you managed clip and emphasis through blahblah which shows you can follow other ways ) . Figure hypertext transfer protocol: //retechtraining.files.wordpress.com/2008/07/blooms-taxonomy.jpg Beginning: hypertext transfer protocol: //bit.ly/a5btcuDecisionEvaluation of my development shows I have employed Argyris and Schon ‘s double-loop acquisition theoretical account as illustrated in ‘figure 12121 ‘ . hypertext transfer protocol: //selfleadership.com/blog/wp-content/uploads/2009/12/AL-2.jpg Beginning: hypertext transfer protocol: //www.leadershipnow.com Double-loop acquisition is said to happen â€Å" when the monitoring procedure initiates action to polish the ‘governing variables ‘ to run into the new state of affairs, which may be imposed by the external environment † ( Armstrong, 2006 ) . As the theoretical account suggests my development shows I have used feedback from past actions for illustration in my old twelvemonth of university and prior to that to oppugn underlying current positions such as failings in my accomplishments. The usage of theories and theoretical accounts have enabled me to measure results and with my desired results and use double-loop acquisition to take at the coveted results. For illustration although my preferable acquisition manner has been apparent throughout my development I have shown non to waver to oppugn this value and follow different acquisition manners for effectual acquisition in different state of affairss. GOAL FOR THE SUMMER better this so one can Make THIS.

Relevance of marketing concept to the 21st century business of Essay

Relevance of marketing concept to the 21st century business of sainsbury - Essay Example Marketing is science of choosing the target market via market segmentation and analysis and also getting the insight of the consumer buying behaviour and giving them superior and better customer value (Roe, 2004). Description of the Marketing Concept The marketing concept is goal oriented and integrated concept that producers of services and goods practice and the basic focus is upon the satisfaction of needs of the consumers over needs of the company that is producing (McCarthy, 1960). The marketing concept says that the needs and the desires of the target market should be determined and fulfilled so that the goals of the producer can be achieved successfully. The major role of marketing is to assist in the identification, satisfaction and retention of the customers. The loyalty of the customers can be gained by constantly delivering the competitive advantage. A general term that is used for describing the various kinds of options that are available to the company for bringing their service or product into the market is known as marketing mix (Fletcher, 2004). There are four Ps that come in this marketing mix that mean product, promotion, price and place. The value added selling concept is gaining importance day by day for quite some time now. So many services and products in the market today are considered to be commodity and therefore the addition of value to them is absolutely important. It is very important to provide a high professionalism level and an expert advice. (Ferrell et al., 1998). Packaging, service levels, frequent buyer programs, recognition and rewards, transitions, education, qualititative presence, speed of service and delivery, insider information and dedicated personnel are all important things when it comes to adding value (Wrigley, 2000). Market segmentation is also an important phenomenon as the buyers of the service or a product are not members of a homogenous group. In actual all the buyers have their own specific needs, characterist ics, preferences etc (Assael, 1992). The common characteristics help in the development of standard marketing mix for all similar customers in a segment. Some of the researchers have regarded segmentation as the strategy for conquering the markets by dividing them. Target Market is a term that describes the segment of the market o which the specific service or good is marketed. This is mainly done on the basis of gender, age, geography, demographics and socio economic grouping etc. Target marketing relates to the market breaking up into segments, and after that concentration of the marketing efforts upon a single or few of the key segments. The process of target marketing makes the process of pricing, promotion, distribution much easier and much more cost effective. It provides a focus on all the marketing activities (Smith, 2001). Positioning relates to the way the potential buyers visualize the product and it is the position that your brand has in the minds of target consumer. Dom estic marketing involves the marketing strategies that attract and impact the customers within a country’s political boundaries. In the international marketing

Customer Retention Activities Case Study Example | Topics and Well Written Essays - 750 words

Customer Retention Activities - Case Study Example In the year 1981, Liggett introduced generics to boost market share. The market competitors of Morris were RGR as the brand used to sell branded cigarettes comparatively cheaper through cheap resources and advertising fees. RJR had the leading market share within the industry due to its adopted price-cutting strategy. Â  The price cutting discounted strategy actually has helped the organization to regain the faith and trust of the loyal existing customers. It is true that recession has affected the sales growth rate of the organization. In an addition, affected purchasing power due to economic recession influenced several consumers to avoid the purchasing of the expensive premium branded cigarettes and buy cheap economic priced cigarettes. Therefore, discounted pricing strategy or price-cutting strategy has helped Marlboro to support the affected purchasing power of the target customers. Therefore, it has helped the organization to increase its market share significantly. Â  Discounted pricing strategy or price-cutting strategy can affect the brand image of Marlboro among the customers. It is one of the leading organizations within the industry. In addition to this, low pricing can create a negative perception in the minds of consumers regarding the quality of the product. Drastically too much discount can force the customers to think about the fall of quality of products. It can cause reduce sales growth rate of the organization. Â  Marlboro Man has become one of the major advertising or promotional campaign that helped the organization to become one of the leading organizations within the industry. Most importantly, promotion can be considered as one of the important strategic marketing tools that can help an organization to create effective brand awareness among consumers.

Modern Design HistoryMiddle ages inspiration Term Paper

Modern Design HistoryMiddle ages inspiration - Term Paper Example His carriers advance before world war and after world war by the recommendation of his master he appointed as master in 1919. At this old age he become world famous by Bauhaus. From this time he designed famous door handles (become icon of twentieth century) and large scale housing projects. Augustus Welby Northmore Pugin was an English architect designer remembered by his works on Churches and as design theorist. On his school days he started his talents in design and 15th age went to work and also works as freelance designer. In 17th of his age started small business and after this many books were published. He became an advocate of Christian firm of architecture and on that time by the book Contracts, he group an ideal society by modern secular culture. He designed and refurnished Catholic churches and express his view by become the principal of Christian architecture. Within his limited age of 39 years he designed famous Parliament buildings, railway cottages and other famous works and become world famous. John Ruskin at his college time he reenrolled as gentlemen commoner and then awarded honorary fourth class degree without attending so many days in class.

Reviews of the Articles about Global Problems Essay

Reviews of the Articles about Global Problems - Essay Example Soil, which is composed of organic and inorganic components, is an integral part of terrestrial life and many organisms including humans are greatly dependent on this vast resource. The organic or living components which are constituted by thousands of microbes, fungi, nematodes, mites and gophers play a vital role in maintaining soil health and fertility. The organic wastes that are present in the soil are processed by the soil microflora and the resulting nutrients are made available for the plants. Ground water is filtered and cleaned by the soil matter and soil also helps to retain atmospheric dust and other pathogens thereby contributing to cleaner air. Soil is also a major determinant of atmospheric carbon dioxide levels. Man-made activities such as plowing and soil changes due to erosion and neglect can result in the release of excessive amounts of carbon dioxide in to the atmosphere. Agricultural practices such as tillage can deprive the soil of essential organic nutrients an d the addition of fertilizer chemicals, pesticides and herbicides further deplete the soil nutrients. The large number of concrete layered on top of the soil in urban areas, heavy machines and pollution cause extensive and at times irreversible damages to soil life. The desert conditions in Africa are mainly due to extensive grazing and agriculture which has resulted in degradation of the top soil. The author further adds that unhealthy soil can also cause several human diseases. The increasing global warming poses a great threat to the biodiversity of the soil which can be adversely affected even with the slightest change in temperature and moisture. The author has also included the views of soil experts Eric B. Nelson and Diana H. Wall who respectively believe that soil... The essay "Reviews of the Articles about Global Problems" analyses eight articles by eight different authors about such global problems as like the effect of increasing carbon dioxide quantities on global warming, threats to soil life from globalization and industrialization, the harm of pesticides to the environment and the effect of technological advancements on humanity. For example, the article â€Å"The hidden world under our feet† by Jim Robbins focuses on soil life and the numerous threats that it faces due to globalization and industrialization around the world. Soil, which is composed of organic and inorganic components, is an integral part of terrestrial life and many organisms including humans are greatly dependent on this vast resource. The organic or living components which are constituted by thousands of microbes, fungi, nematodes, mites and gophers play a vital role in maintaining soil health and fertility. Another article â€Å"A Change in temperature† by Justin Gillis analyses the effect of increasing carbon dioxide quantities on global warming. Recent findings suggest that global temperature change is a more slow process and humans would be able to adapt to these changes. The major issue under consideration is about the sensitivity of the climate to increasing carbon dioxide concentration in the atmosphere. Earlier in the 19th century, Svante Arrhenius estimated the earth’s average temperature to increase by nine degrees Fahrenheit, though, now it is likely to be between three to eight degrees Fahrenheit.

Dell, Inc. B2B Marketing - Derived Demand Essay

Dell, Inc. B2B Marketing - Derived Demand - Essay Example The final goal is to scrutinise Dell’s marketing channels and design channel strategy for a new market segment. The major findings reflect that: †¢ An increase in the derived demand directly leads to a rise in Dell’s production and this concept assists the company to reduce its operating costs. †¢ The company adopts geographical market segmentation approach †¢ Dell uses social media as its major marketing channel to interact with its corporate customers. Introduction Dell, Inc. is a US-based multinational computer technology corporation which was found by Michael Dell in 1984. The company deals in sales of computers and supports computer related products and services including computer peripherals, computer software, and IT consulting services. Currently, Dell is one of the world’s largest technological corporations and provides employment to over 103,300 people worldwide. Business acquisition is the major expansion strategy of the company and this approach has assisted the company to significantly improve its customer base over the last decade. Currently, the company is the world’s third largest PC maker and it is ranked 41 in the Fortune 500 list. The company also sells other manufacturers’ electronic products including HDTVs, MP3 players, cameras, and printers. Market analysts opine that innovations in e-commerce and supply chain management can be considered to be core strengths of the company. As we discussed in the previ ous assignment, Dell is a business to business organisation that provides B2B transactions called PremierConnect to its customers. This facility assists the organisation to deliver improved shopping experience to customers. Hardware infrastructure, outsourcing services and ERP are the major components that Dell needs to be supplied to make the company’s PremierConnect services effective. We have already discussed how Dell’s B2B strategies assisted the organisation to add value to its value creation process and sustainability. The concept of derived demand is of vital importance in B2B marketing. This paper will specifically evaluate how Dell estimates derived demand, evaluates business segmentation opportunities, and develops a new channel strategy aligned to one new business segment. Drivers of derived demand Derived demand and Dell’s production In the words of Hutt and Speh, the term derived demand indicates the relationship between â€Å"demand for an indust rial product and the demand for consumer products†. The authors add that â€Å"the demand for an industrial product is derived from the ultimate demand for consumer products† (Hutt and Speh, 2009, p.13). In simple words, an increase in the supply of a specific good or service in turn leads to a rise in the derived demand for production components or raw materials required for developing that product or service. Therefore, this situation would result in an increase in the price of associated components of production. Dell manufactures and distributes an array of computer related products to various retailers. Data indicates that Dell is a potential supplier to many fortune 100 companies (Business Affiliates). Hence, an increase in the supply of any of those companies would indirectly add value to the derived demand for Dell’s production components. Under such circumstances, Dell is forced to supply more production components to its retailers so as to enable them t o meet increasing customer needs. Hence, this situation causes to increase Dell’s total production volume. It must be noted that the level of derived demand generated is heavily dependent on the retailer’

American revolution Essay Example | Topics and Well Written Essays - 750 words

American revolution - Essay Example rchitect of the Constitution, James Madison, believed a powerful federal government would posses enough power to ensure the freedom of minorities within the country. With the opposition from anti-federalists and noble American leaders, the Committee agreed to create amendments to the constitution, later known as the Bill of Rights. Considering the chain of events and the participation of all the principal Actors including George Washington and Thomas Jefferson in the process, the first ten amendments seemed to be a natural step in the American Revolution. One of the motivating factors behind the American Revolution was to ensure individual freedom and the Bill of Rights was the only way to ensure liberty of the citizens. The ten amendments prioritized the rights of individuals and individual liberties in the United States of America. The Declaration of Independence is one of the most important documents in the American history. The Declaration of Independence was not an instant outco me, but a gradual development of politics throughout the American colonies. The most notable event to mark the beginning, which leads to the declaration, occurred in Philadelphia on 7 June, 1776 when Richard Henry Lee announced the resolution from British Crown and the right of the colonies to be independent in front of the Congress. This announcement was coherent to what happened in the other colonies and it was the result of the strategies and rulings passed by the British Crown to suppress the American Revolution. A draft was prepared with the major efforts of Thomas Jefferson along with other members including Benjamin Franklin, John Adams, Roger Sherman, and Robert R. Livingston. After some deletions and corrections, the declaration of Independence was adopted on 4 July, 1776. The... The Declaration of Independence is one of the most important documents in the American history. The Declaration of Independence was not an instant outcome, but a gradual development of politics throughout the American colonies. The most notable event to mark the beginning, which leads to the declaration, occurred in Philadelphia on 7 June, 1776 when Richard Henry Lee announced the resolution from British Crown and the right of the colonies to be independent in front of the Congress. This announcement was coherent to what happened in the other colonies and it was the result of the strategies and rulings passed by the British Crown to suppress the American Revolution. A draft was prepared with the major efforts of Thomas Jefferson along with other members including Benjamin Franklin, John Adams, Roger Sherman, and Robert R. Livingston. After some deletions and corrections, the declaration of Independence was adopted on 4 July, 1776. The declaration of Independence was the beginning of a great revolution followed the formation of the U.S. Constitution in and the ten amendments up to 1789. The main motivation behind the American Revolution was to set the nation free from the British Ruling and create equality among the citizens of America. Before the formation of the U.S. Constitution and the amendments, there were two primary political problems including independence from the British Rule and the challenge to ensure equality of rights within the nation.

Considering Censorship Essay Example | Topics and Well Written Essays - 750 words

Considering Censorship - Essay Example In the subsequent parts of this essay, I would argue for considering censorship should be adopted on certain materials that endanger the moral and social values of humanity. For that purpose, first, definition of censorship is provided, it is followed by three examples- one from personal experience, one from general observation and third one is from Ian Inglis article. Censorship is defined as an act of suppressing or deleting expression that is understood objectionable on certain grounds such as moral, religious, military or religious grounds (Sweeney, 2004, pp.189).And, there are two type of censorship: state- imposed and self-imposed, for example, banning of books, governmental reviews, approval for a particular information is required before making that piece of information public. Society follows certain moral standards. These moral standards determine the entire social fabric and communication standards within the members of the society. If history is taken as an example, natio ns and societies have successfully lived on the basis of moral and social standards and their adherence in the required manner. It is the role of moral values that have ensured the existence of society till this point of time. At that time, under that society, children and younger generation was expected not to access certain material, and did not commit such actions where the rules of moral standards were violated. As a result, the entire society constantly survived throughout different times of history. However, after the inception of technology, it has become very easy for every one to access the forbidden material. For example, on the Internet, not only information but also porn images and videos are easily accessible. I strongly believe that such access must be censored and younger generation must not be allowed to access that. Why do I believe so? If we see, in many nations and in many countries, the rate of crime, rape, sexual assault, harassment, and even murder have hugely increased in the recent history. Each year, rape, sexual assault and other crimes are constantly increasing, and in stead of decreasing, each year data touches new levels. The fundamental cause behind this situation is provided by frustration in the younger generation over the issue of sex and crime. Additionally, the constant display of violence in movies and dramas has added fuel to the fire. Once I was studying a report of a Non-Governmental Organization over the causes of rape. In which, a rape case was reported and a teenager raped a girl. The report further explains that the NGO interviewed the victim and that rapist teenager. The teenager informed that he was returning from the gathering of his friends’ house where we had watched an adult movie, while on the way home; I could not control my self and raped that girl. Additionally, the world faces new kind of terrorism and violence after the events of 9/11. The information access has been a key in this regard. Currently, in many countries there are an on-going military operations against the terrorists and extremists. In order to carry out their military operations, military in these areas first plan and then attack. So, such plan remains confidential until the military operation is carried out. If that information is leaked, then the success chances of that military operation would be rare. The American tradition sanctifying abstract principles of free

Electrical Engineering Essay Example for Free

Electrical Engineering Essay Mr Rowley wanted a switch board for his new hotel, the Medina Palms in Watamu. It needed to handle enough power for lights, heat and air conditioning in all 50 separate villas, the pool’s filtration system, security cameras, and the hotel’s kitchens and bars: drawing approximately 1000kVA from the national grid and directing it through hundreds of individual switches and control units built into one central console. I picked up my pencil- this was not an electrical engineering exam at school: instead of lounging at the beach with my friends, I had chosen to spend my summer at Specialised Power Systems (â€Å"SPS†), designing and building Mr. Rowleys‘s switchboard. As the engineers and I gathered around and started to draft designs for the switchboard, we quickly recognised several key issues. Mr Rowley wanted the switchboard to have power capacitors to increase general efficiency, and the capability to work coherently with generators and invertors to account for the Kenyan grid’s frequent blackouts and power surges. Both capabilities are extremely important in Africa, not only for luxury hotels but also for the health of national infrastructure. By working on Mr. Rowley’s luxury hotel, I could learn to implement the technical knowledge from study into real-world projects, such as expanding and improving the Kenyan national grid and bringing cost-efficient generators to rural areas. We set to work. Mr. Rowley’s first requirement for his switchboard was to have a power-factor capacitor bank, which allowed me to explore in depth a component I first studied through my A-levels physics classes, and one that is crucial to energy efficiency and modern electrical systems. Essentially, capacitors are used to store electrical charge. Mr. Rowley’s requirement meant that his system, which normally drew 1000kVA from the grid, would have to be able to utilise 100kVA in order to account for the extra power occasionally needed to start water pumps, electric lights, electronics and emergency equipment. Yet an additional multiplier, called the diverse factor (generally calculated to be 80%), is added to the equation to account for the fact that not every piece of equipment is required to turn on at once. We took the textbook equation to determine capacitor requirements: KW = cosÏ• X kVA cosÏ• =0.9 minimum requirement And calculated the Medina Palm’s specific capacitor requirements: KW = 0.8 X 500 = 400kVAr kVAr =1000kVA X 0.5 X 0.8 In order to build a system capable of handling 400kVAR, we determined that a bank of 8 connected 50kVAr power capacitors would be the best solution as a automatic unit. For a generator capability we fitted the control panels with Tem Transfer Relays, devices that work in conjunction with Auto-Start-enabled generators to automatically supply power to the system in case of a power failure. By working with the generators at the Medina Palms, I learned skills that are critical to the infrastructure of Kenya. For example, only 30% of Kenya receives electricity from the national grids, and the grids are unreliable and confined to major cities. Generators can bring power and all its benefits to the rest of Kenya, and projects like the Medina Palms bring the technical skills and economies of scale that can make generator power accessible to the wider population. I hope to leverage my previous study of A-level physics, experience with SPS, and future degree in Engineering to bring such modern, affordable electrical capabilities to Kenya.

Asian Tourism Comparison And Effect On Economic Growth Tourism Essay

Asian Tourism Comparison And Effect On Economic Growth Tourism Essay Tourism is one of key industry in the development of some countries in Asia. Malaysia, itself depend on tourism in its nation growth. In Asia, country like Malaysia has benefited a lot from the development of its tourism industry. The developments of tourism in Asia are differing amongst countries. Natural disaster such as air pollution, floods and earthquake will bring an effect on the tourism industry in Asia. There has been previous research regarding to tourism which study the relationship between natural disaster and tourism. In the year of 2010, hazardous flooding in Pakistan has influence its economy growth. Decision-making by tourists on travel plan is influenced by economic, technological, international or political, sociocultural and environmental factors including those directly related to environmental and natural hazards ( Mathieson and Wall, 1993). According to Sinclair and Stabler (1997), the range of goods and services encompassing tourism include natural resources and especially the non-price feature and the positive benefits derived from attractive environment and the negative effect of pollution. Sinclair and Stabler noted that the perceived cost of travel increases by the realization of natural disaster has effect tourism at all. The research by Campos, (1999) stated that there was relationship between tropical cyclone (natural disaster) and the income of hotels (tourism industry), meanwhile Chang (1983) found that hurricane and other natural disaster can decreases revenues to a municipality through reduce tourism revenues, although the increases assistant by Federal Government to the effect area. Comparison and effect of tourism in Asia on the development of economy can be discussed specifically by making comparison between the chosen countries. The countries included on the list of this study were Malaysia, Singapore, Brunei, Philippines, Indonesia,Thailand, Vietnam, Laos and Cambondia. 1.3.1 Malaysia The research by Mohd Hafiz Hanafiah and Mohd Fauzi Mohd Harun in June 2010 regarding to tourism in Malaysia show that tourism in Malaysia is the third largest industry after oil and automobiles. Malaysian economy will increase due to the increase in tourism sector. Number of tourists visits Malaysia is a major factor which influences the Malaysian economy alone. During Asian Financial Crisis 1997, number of tourists declined and reached a new record after the economic stalemate. There was another research which shows how tourists influence the growth of tourism in some countries. According to Song and Witt (2000), they described tourist products as the amount of tourism demand that the consumers are willing to acquire during a specific period of time and under certain conditions which controlled by the explanatory factors used in the demand equation. Smeral (1988) and Syriopoulos and Sinclair (1993) empirically examined the relationships between the variables underlying the determinants of tourism demand. Lim (1997), Song and Witt (2000) and Song et al. (2003), used econometrics forecasting model to which forecasts changed as a result of changes in the variables that act as economic drivers of tourism. Loeb (1982), Nordstrom (1996), Uysal and Crompton (1982) have used the demand function approach to identify the quantitative relationships of tourism demand. Jorgensen (1996) and Muller (1999) have focus on the statistical properties of an important time serie s, namely on the international tourist demand. 1.3.2 Singapore In Singapore the research analysis on tourism was done by Xianming Meng, Mahinda Siriwardana, Brian Dollery and Stuart Mounter in June 2010 on the impact of the World Financial crisis in 2008 by using CGE analysis. They found that tourism industry is one of the important sectors in Singapore that contribute to the increase in the country economy development. Singapore tourism was greatly effect during the World Financial Crisis in 2008. It shows on Singapore Tourism Board (2009), tourism declined 13.5% in the first half of 2009 compared with the first half of 2008. Blake and Sinclair (2003) used a 98-sector CGE model of the US economy to estimate the impact of 911-event in the absence of any offsetting policy response which is when the fall in the tourism expenditures reduces GDP and it will worsen the government budget and under different policy responses. Blake et al. (2003) use CGE model to analyse the impact of Foot and Mouth decease (FMD) on tourism and the UK economy. From the model it can be consider that there is a fall on the real GDP, declining in exports, increase in BOP deficit and falls in government revenue. 1.3.3 Brunei The research by Kwabena A. Anaman and Chee N. Looi in September 2000 was on Economic impact of haze-related air pollution on the tourism industry in Brunei Darussalam.They found that haze-related air pollution is a major problem why Brunei has a problem on increasing their number of visitors comes to their country. The causes of this problem in Brunei tourism is because of the pollution that happen and country losses about one million to the tourism industry.   The pollution and human health effects tourists to visit Brunei and this will decreased the benefits of Brunei economy. 1.3.4 Philippines In Philippines, study by (October 2000) by P.L. Cadiz and H.P. Calumpong (2000) on the revenues gained from tourism show that Philippines has a potential to increase in the tourism industry especially in Apo Island. According to White and Dobias 1990, the overall cost and benefits of tourism development options showed from a particularly of who is incurring the cost and who is benefiting. They also agree that tourist will visits Philippines because of the beautiful beaches and marine parks. From study of White 1996, the entire island coral reef was declared a marine reserve and a small portion a fish sanctuary in 1986 and this boost the economy growth. 1.3.5 Indonesia Local Economic Impacts of Dragon tourism in Indonesia (2000) by Matthew J. Walpole and Harold J. Goodwin (2000) in their study of Local Economic Impacts of Dragon tourism found that tourism in Indonesia is an important industry to increase Indonesia economy so they can compete with other country. The number of tourists visit Indonesia will be show from the environment of this country. According to Goodwin, Kent, parker and Walpole 1997 and1998, many international tourism emerged rather than industrialize countries. Brohman 1996, believe that tourism industry are increasingly being promoted in rural areas as a means to combat the historic trends of dependency and inequality. From Boo 1992 perspective, ecotourism is increasingly held to embody both sustainable development ideals and conservation. 1.3.6 Thailand The study by Aswin Sangpikul and Ardash Batra (2007) on perpective of Thai Youths regarding to ecotourim found that Thai youths had a general knowledge and experience on ecotourism industry. The study is to decide their knowledge and attitude towards ecotourism as well as to survey their travel experiences relating to ecotourism. From the statement of Walailak University, 1997, they believe that people are regarded as one of the key factors for the success of ecotourism development. The study shows that Thai youths still have a limited knowledge on ecotourism but they understood the meaning of ecotourism.   Thai youths also have a problem to know on how ecotourism can effect on Thailand tourism. Besides, youths on Thailand like to visit places that are maintained and preserved beauty and pureness.From the previous study of Tonekaew, 1998 and Kunarucks, 2000, two concerned parties have been identified to provide more knowledge and promote ecotourism among Thai youths, namely educati onal institutes and government agencies. 1.3.7 Vietnam Professor Malcolm cooper (1998) makes a research about the roles of IT in the development of tourism. He found that IT playing important roles in developing a national tourism industry based on the sustainable development model.   Vietnam is located in both a tropical and a temperate zone. This is because it is a fastest way to inform others about the tourism industry in Vietnam. The study is to compare the information provided by current systems, and managing development while preserving the value of the cultural and physical environment. Besides, Vietnam contributes on the increase in the countrys GDP. Good environment quality leads country to have more tourists visiting Vietnam. 1.3.8 Laos Steven Schipani (2006) study how tourism benefitted Upland Rubber Cultivation in Laos. In the study, he found that Laos tourism will reach a million of tourists arrive over a year. The study of Laoss tourism estimated that visitors are interested in the countrys natural and cultural attractions.   The study of Laos industry is to examine the ecotourism as an alternative to Upland Rubber cultivation in the Nam Ha National protected Area, Luang Namtha. Ecotourism in Luang Namtha generate financial benefits for local people, providing small group for cultural exchange, minimising adverse cultural and environmental impacts and generating public funds for environmental and cultural protection. Ecotourism activities and rubber plantations can both be conducted independently. 1.3.9 Cambodia Kathryn Conway (2008) whom make a research of ecotourism, poverty, and conservation in Prek Toal found that ecotourism revenues can be analyzed using poor subsistence fishing village on Cambodias Tonle sap lake, the conservation organization Osmose to finance poverty intervention programs and promote conservation in a threatened ecosystem. This study is to examine the local perceptions of tourism. According to Valene Smith, shes defines tourism as a temporary and voluntary travel to a place away from home for the purpose of experiencing a change. In Cambodia tourism, the level of general awareness of tourists activities is low in the community wide. Besides there is a limitation on the perceptions of any negative impacts associated with tourism. 1.4 Method and Analysis used by Researcher in The Past Method and the way analysis which has been used by previous researcher are vital in this research and therefore it will bring great advantages in this research especially in chapter 3 which will be discussed later. Mohd Hafiz Hanafiah and Mohd Fauzi Mohd Harun (June 2010) study on Malaysia tourism use Gravity model and economic data to analyse the tourism demand in Malaysia. Xianming Meng, Mahinda Siriwardana, Brian Dollery and Stuart Mounter ( June 2010) study on Singapore tourism use CGE models, data and parameters to estimate the negative effects of the 2008 world Finacial Crisis. Kwabena A. Anaman and Chee N. Looi (Septemver 2000) using OLS regression Model and Linear and log-linear on the visitor and tourist..P.L. Cadiz and H.P. Calumpong (October 2000) study on Philippines tourism used questionnaire to determine the number of tourists visiting Apo Island every month other than monitor the number of visitors diving and snorkelling outside and inside the marine sanctuary. Meanwhile, Matthew J. Walpole and Harold J. Goodwin (2000) study on Indonesia tourism used macroeconomics techniques ,questionnaire and ANOVA test to examine the magnitude and distribution of tourism employment and revenue generation in communities in an Indonesian Park.Aswin Sangpikul and Ardash Batra (2007) study on Thailand tourism used questionnaire and ANOVA test to decide their knowledge and attitude towards ecotourism as well as to survey their travel experiences relating to ecotourism.. Professor Malcolm cooper (1998) study on Vietnam tourism, Steven Schipani (2006) study on Laos tourism use data management and forecasting method. Kathryn Conway (2008) study on Cambodia tourism used fieldwork timeline, translator / assistant, sampling, consent process, data collection and data management  to examine the local perceptions of tourism. 1.5 Conclusion As every of us knew tourism play a big role in the development of economy in some countries. Issue such as natural disaster certainly degrades the growth of tourism in the country and of course economy as well. In this research, the event of how the situation of tourism in some countries in Asia will be used in completing this research successfully. Besides, the method and analysis used by previous researcher will give a big help in this research as it will help the researcher in the formation of questionnaire and other relevant analysis. And this will include how tourist had a strong relationship in the development of tourism economy.

Comparing Einstein and Other Ccreative Geniuses :: Compare Contrast Comparison

Comparing Einstein and Other Ccreative Geniuses The author Banesh Hoffmann wrote the essay "Unforgettable Albert Einstein," and expresses his admiration at Einstein’s innate ability for getting to the heart of a situation with simple logic. This ability was the secret of his scientific discoveries. Einstein once made a statement that when Mozart composed music, he found the beauty that was already there waiting to be revealed. This one ability was characteristic of Einstein’s findings. He was able to reveal what already existed but had not been discovered. Whether or not he was using every day experiences or working on more abstract projects his approach was the same. He was able to seek and find the simplest answer to a task or a formula. In one situation Einstein asked Hoffmann if he knew why a man’s feet would sink in dry or wet sand but not in damp sand. He was unable to give him an answer. Einstein explained that surface tension caused by tiny amounts of water pulled the grains of sand together. Because of the friction that was caused, this made the surface hard to move. Einstein’s way of thinking was so simple, that most people would overlook the obvious answers that he would reason out. The simple and curious question that Einstein asked himself was whether a light wave would seem stationary if one ran abreast of it. This question would later lead him to explore and to discover the principle of relativity. An easy example of this theory is the illustration of when you stir a stick in water. It does not matter if you are standing still or moving in a boat. The waves once made by the stick remain the same. It was through questioning and observing that Einstein was able to come up with the solutions that revolutionized physics. I can relate with revealing something that has not been uncovered when I work on artwork. I have experienced this when the painting seems to evolve. I might start with a simple feeling or emotion and then I set into action the birth of a new creation. I have also painted a person that I have not met. Later when I meet the person in my painting I am surprised. The person had always existed, but had not been revealed to me yet. The invention of perspective was discovered in the 15th century.

Essay --

The growing relevance of Chemical Engineering in today’s world, from energy & oil industries to pharmaceuticals & biotechnology, and a keen desire for applying this knowledge in interrelated spheres motivates me to pursue a Master’s degree in this field. My interest in science goes back to the time when I was in school. We had a young and enthusiastic teacher who took us on field trips and visits to science fairs and museums. This nascent interest has only burgeoned through my years in school and high school, as I have learnt more about the subject. In the long run, I see myself as a part of a leading research group, either as a faculty member or in the R&D department of an organisation contributing my bit to the field of Chemical Engineering. As a research scientist, I hope to make a difference in this field and learn more through the innovative challenges. My father, being a chemical engineer, inspired in me an innate desire to be a chemical engineer myself. I appeared for the All India Engineering Entrance Exam (AIEEE) and was placed in the top 1% of the 1,100,000 students who had taken the exam. I chose Chemical Engineering as my undergraduate major at Visvesvaraya National Institute of Technology, Nagpur which provided me the opportunity to explore the breadth of chemical engineering. While the core courses provided the fundamentals of the field, the electives that I chose helped me gain an insight into the various facets of chemical engineering. My main aim during my undergraduate studies was to get an overview of the various fields in chemical engineering and identify a field of interest in which I could pursue my research career. Because of their vast applications, Materials & Polymer Sciences, in general, have attracted m... ...timulating academic environment and interaction with the distinguished faculty at Columbia University will prove immensely fruitful and facilitate my development as an individual researcher in my field. I feel that XXXX has a lot to offer me, and at the same time, I believe that I would be able to make a positive contribution to on-going research work at XXXX. The incentive of working under Professor XXXX is reason enough of my desire to apply here. Not only because he is working on XXXX, my favorite field of study, but also because I think with my experience in the field of XXXX, I would be able to contribute significantly in his research. I am confident that my strong motivation, my undergraduate experiences and my skill set will help me to measure up to the rigors of graduate study. I look forward to joining XXXX as a graduate student at your esteemed department.

Emerging crises of natural hazards management Essay

Procedure of large-scale urbanization is intricate and changing. So too are the study and management of natural hazards and disasters. Although the US experience is highlighted, the changes noted apply to many other countries. US also initiated International Association of Emergency Managers that certified emergency manager. Through this certification, new ways of thinking about hazards and disasters are emerging, whose long-run allegations are hard to foresee (Mitchell, 1993b). The competence of existing means for managing natural hazards and other types of environmental hazards is ever more being called into question in the United States and the global community. This is exemplified by a sampling of the issues that have lately emerged in professional and lay forums. formerly are problems that are posed by new kinds of hazard. These come in numerous varieties. several are amalgams of natural and technological hazards (Showalter and Myers, 1994). while a storm or a tsunami affects a chemicals manufacturing or storage provision it is not just the threat of high water and strong winds that is of concern; it is also the prospect that toxic materials might be disseminated all through surrounding areas. If an earthquake affects a nuclear reactor site, radioactive materials might be released. The flooding of old mines can root surface collapses . Given the escalating variety of technological hazards, the potential for new or atypical combinations of natural and technological hazards are escalation upwards. Three classes of technological hazard pose fairly diverse sets of problems when combined with natural hazards: a. Unsuspected hazards entail substances or activities that were considered as harmless or benign until scientific proof or human experience showed otherwise (e. g. DDT, asbestos). b. indecently managed hazards entail failures of diverse kinds of hazard-control systems (e. g. nuclear facilities such as Wind scale, Three Mile Island, Chernobyl; chemical plants such as Seveso, Basle,Bhopal; transportation systems such as the US space shuttle Challenger and super tankers such as the Exxon Valdez; storage and discarding sites for toxic materials such as Kyshtym, Times Beach, Love Canal, Minamata). C. Instrumental hazards are planned to cause harm and are intentionally employed towards that end; they comprise sabotage, arson, and warfare. Military industrial technologies fit in to this group (e. g. nuclear, biological, and chemical weapons such as defoliants and nerve agents; premeditated oil-spills and oilfield conflagrations). The UN Department of Humanitarian Affairs, formed in 1992, has begun to examine a diverse but related set of problems that they call intricate emergencies. These consign to events such as those happening in the former Yugoslavia, Kurdistan, southern Sudan, Mozambique, and Somalia, where political conflicts, drought, famine, and other troubles are intertwined. Hazards of global environmental change comprise a separate but correlated class of events that are now making their approach onto the public policy agenda (Mitchell and Ericksen, 1992). It is extensively accepted that a build-up of greenhouse gases in the environment might set off climate changes and other consequences such as sea-level rise. Several of the industrial hazards are adequately well known to be classifiable as â€Å"routine† hazards, but others including most of the hazards connected with global ecological change are completely unprecedented in the human experience. They are best considered â€Å"surprises† (Mitchell, 1996). A next way in which natural hazards are varying grows out of the first. It is that there are now strong pressures to inflate the legal definition of natural disasters. In the history, only the victims or potential victims of measures activated by natural phenomena (somewhat erroneously labelled â€Å"acts of God†) were believed eligible for public support to upgrade awareness or provide relief. However, in current years there has been an instantly recognizable trend towards broadening the range of technological and social phenomenon that are entitled for aid. In the United States this began with natural gas shortages in the cold and snowy winter of 1977 and later integrated the community of Times Beach, Missouri – a disreputable case of contamination by the toxic chemical dioxin. More lately, the collapse of an old, disused, and dwindling Underground Railroad system was treated as a â€Å"natural† disaster while water from an adjacent canal inundated the basements of high-rise buildings in downtown Chicago. In the early nineties, civil unrest in Los Angeles also qualified for disaster status, as did the 9/11 in New York city. These events suggest that peculiarities between different kinds of disasters are waning in the public policy arena. Perhaps they imitate the growing impact of socio-technical hazards and the decline of natural phenomena in the extremely human-made environments of a rich country. Maybe they are correlated to further politicization of public decisions concerning disasters, or to the political influence of explicit interest groups that place a high premium on predictability and permanence (e. g. business corporations)? It is also probable that they are products of a broad shift in public attitudes towards risks of all kinds. Further type of change is distension of public dissatisfaction with hazard management agencies. Condemnation of disaster management in developing countries such as Bangladesh or the states of the African Sahel is not new. Mass media reports concerning the poor performance of national government organizations and international agencies are squad. Natural hazards and disasters can be unstable political issues in developed countries and a certain sum of controversy about governmental responses is the norm as anyone who has experiential the aftermath of Italian earthquakes, or Australian wildfires, or American hurricanes can attest to. But lately there has been a sharp acceleration of complaints concerning the effectiveness of hazard-management agencies in main developed countries such as the United States, the United Kingdom, Italy, Australia, and Russia. The US International Association of Emergency Managers (IAEM) and Federal Emergency Management Agency (FEMA) has been a particular target. It has been indicted of providing insufficient and inappropriate relief to disaster victims. It has as well been criticized for supporting the occupation of hazardous lands by proffering low-cost insurance to rich investors; and it has drawn fire for offering too much effort to cleaning up after past disasters and too little attempt to reducing the prospects of future disasters. IAEM’s mishandling of relief in the wake of hurricane Andrew triggered a major investigation by the US Congress. Critics called for the nation’s armed forces to replace IAEM, and large numbers of military personnel have, actually, been deployed after recent disasters. The military is usually in charge of disaster management in third world nations because it is often the simply institution competent of providing aid during disasters and one of the few organizations that can be counted on to inflict government policies at other times. Although in the United States and other Western nations proposals for a larger military role in civilian affairs are frequently controversial. Advocates of civil authority and legal due procedure are concerned that increased military concern in disasters may signal an corrosion of citizen rights and responsibilities, while others point to the reduction in international tensions and the require for more cost-effective national institutions as grounds for making ingenious use of military expertise in new roles. Devoid of going into detail, it is useful to note that there is a widespread loss of faith in the capacity of national public agencies to combat natural and technological hazards in numerous other countries. The failures of Soviet agencies in connection with the Armenian earthquake (1988) as well as the Chernobyl nuclear power station fire (1986) have been well documented and they are supposed to have contributed to the crumple of the Soviet government. British civil defence agencies have also been forcefully criticized for insufficient preparedness and lack of attention to hazard improvement (Mitchell, 1989; Parker and Handmer, 1992). Partly as government agencies have come under attack, there has been a dogged effort to shift the burden of disaster management on private individuals and institutions. In countries such as the United States, Germany, and the United Kingdom, this began with a conformist revolution in politics led by people such as Margaret Thatcher, Ronald Reagan, and Helmut Kohl. In the perspective of hazard management, policy reforms usually took the form of insurance systems (flood insurance, earthquake insurance, crop insurance, etc. ), limitations on central government expenditure for disaster relief and recovery, an end to public funding for building in hazardous areas, and penalties for people who rebelliously build or rebuild in such places. Now there is an emerging body of evidence that such policies might not work as intended. For instance, insurance is not the panacea it was once announced to be. Many potential victims are uninsured or underinsured and those who have sufficient insurance often experience serious trouble securing reimbursements. Not all threats are covered by insurance, and major problems take place when hazards involve several perils (e. g. hurricanes bring floods, erosion, wind damage, landslides, and other events). Cut-backs in government financial support of social services have become common all through the developed world in current years, and spending on disasters is no exception. Consequently, policies that underline private responsibilities for hazard management may assist to widen the gap between richer and better-educated victims specifically; those who can afford to make supplies for their own security and the poor or disadvantaged groups that lack such a competence. Briefly, a hazard-protection system that relies mostly on market mechanisms might well be detrimental to broader public interests. British experience with the great storm of 15 October 1987 demonstrates several of these problems (Mitchell, James K. , Neal Devine, and Kathleen Jagger. 1989). Before the storm, local governments and private individuals in England had been expectant to be self-reliant and not to expect the national government to give recovery funds in the event of a disaster. But the storm, which recorded the highest wind speeds in 250 years, blew down some fifteen million trees and inflicted economic losses greater than any natural disaster in Britain since the end of the Second World War. In the course it exposed the limitations of local resources for managing with disasters and it obliged a major reversal of national policies that would have left local governments to ensure of natural disasters. If there is concern regarding the general efficiency of disaster management by the private sector, there is deep concern about the future of hazard insurance systems. Lack of insurance coverage and insufficient reimbursements are continuing problems, but the fundamental issue is that very large disasters might bankrupt the entire international insurance system. Insurance and reinsurance companies in Germany, Japan, and the United States are all extremely troubled by this prospect.

How I Think and Learn

Throughout my college years I have found what my best ways of thinking and learning are. I have tried many different methods to make sure I get the best out of learning. Now that I know what helps me concentrate I stick to that method when studying. Thinking is a complex part of me that I have difficulties in, especially when I have to make a decision. Thinking and learning are a process that has no ending, and frequently can be modified to ones potential. To learn what I am being taught, I have to rewrite and review my notes.I have difficult time memorizing my notes, so the more I review them the easier it is for me to remember the content. Also, to learn in class I have to sit in the front of class to focus on what is being taught. When it comes to study time, I like to be alone to be able to think and process what I am learning. I don’t like to have distractions at this time so, this helps me concentrate and forget about any other issues I may have. I believe that I need to improve my persona so that I can become a successful and great nurse one day. I want to improve my technical skill, according to Alfaro, this it to focus on more important things.Sometimes I dedicate more time to socializing with friends and I don’t dedicate enough assignments, which is more important. In the past, while I was taking a science course, I would spend more time going out with my friends rather than studying for upcoming quizzes or exams. I know that if I focus more on important things I will be a better student that will lead to a great nursing career. Another, skill I want to improve on is my interpersonal skill. I have a difficulty communicating with others, especially if they are older people than me.I have difficulty expressing myself to others and giving any feedback. I would like to improve this skill because I want to prepare myself to working with a large number of people, like at a hospital. I know that being part of a health care team means that worki ng as a team is important. I will work on this skill by socializing more with my fellow co workers and other people when the time is appropriate. The last skill I think is important for me to improve is my intellectual skill as well. I think that my confidence in decision making is not very high.I usually don’t go with my gut feeling. For instance, when I take a test and I’m unsure about an answer, if I have an intuition about an answer I always doubt myself and end up choosing the wrong answer. I think this skill will help me as a nurse in the future because the life of patients will rely on me, and I have to make the best decision to keep them healthy. I plan to work on this skill by trusting myself and working on myself esteem. Throughout the years that I have dedicated in college to better my education and prepare for a better future I have learned many new things about myself.I’ve found out what my styles in learning are, and what helps me learn and stay fo cus. I have been able to critically think about different situations that will impact my life and have been able to make wise decisions about my life. I am happy that there is great opportunity for improvement in myself. I am looking forward into putting to use what I have learned and happy that I’ve been thought the difference between a thinker and a critical thinker. Alfaro-Lefevre, R. (2009). Critical thinking and clinical judgement (4th ed). Philadelphia: WB Saunders

Marketing Strategy Study Guide

MKT 850 Study Guide Chapter 5 * SWOT Analysis: * One of the most useful tools in analyzing marketing data and information * Links company’s situation analysis and development of marketing plan * Uses structured information to uncover competitive advantages and guide selection of the strategic focus of the marketing strategy. * Broken down into: * Strengths, Weaknesses, Opportunities & Threats * Productive SWOT (manager should†¦) : * Use a series of SWOT analyses focusing on specific product/market combinations * Search for competitors both present and future Collaborate with other functional areas by sharing information and perspectives * Examine issues from the customers perspective by asking employees: * What do customers believe about us as a company? * Which of our weaknesses translate into a decreased ability to serve customers? * Looks for causes not characteristics considering the firms resources for each part * Separate internal and external issues using this key test: * Would this issue exist if the firm did not exist? * If yes, issue classified as external * Strengths & Weaknesses: Exist because of resources by the firm, or due to the nature of key relationships between the firm and its customers/employees/outside organizations * May be leveraged into capabilities (strengths) or overcome (weaknesses) * Meaningful only when they assist or hinder the firm in satisfying customer needs * Opportunities & Threats: * Not potential marketing actions. Issues/situations that occur in the firm’s external environments. * Not ignored as the firm gets caught up in developing strengths and capabilities for fear of creating an efficient, but ineffective organization. Stem from changes in the competitive, customer, economic, political/legal, technological, and sociocultural environments. * SWOT Matrix: * Allows marketing manager to visualize the analysis * Serves as a catalyst to guide the creation of marketing strategies that will produce desired r esults. * Allows manager to see how strengths and opportunities might be connected to create capabilities that are key to meeting customer needs * Assesses the magnitude and importance of each strength/weak/opp/threat. * Competitive Advantage: Capabilities in relations to those held by the competition * Based on both internal and external factors * Based on reality and customer perception * Based on the basic strategies of operational excellence, product leadership, and customer intimacy. * Strategic Focus Establishment * Based on developing an overall concept or model that guides the firm as it weaves various marketing elements together into a coherent strategy * Tied to firm’s competitive advantage * Use results of SWOT as firm considers four directions of strategic efforts: * Aggressiveness Diversification * Turnaround * Defensiveness * Ensures the firm does not step beyond core strengths to consider opportunities outside its capabilities * Visualized through the use of a strategy canvas where the goal is to develop a value curve that is distinct from the competition * Downplay traditional industry competitive factors in favor of new approaches * Lays groundwork for development of marketing goals and objective, connects SWOT outcomes to the rest of the marketing plan. * Marketing Goals: Broad, desired accomplishments started in general terms. * Indicate the direction the firm attempts to move in, as well as the set of priorities will use in evaluating alternative and making decisions. * Should be attainable, realistic, internally consistent, comprehensive, and clarify the roles of all parties in the organization. * Involves some degree of intangibility * Marketing Objectives: * Specific and quantitative benchmarks that can be used to gauge progress toward the achievement of the marketing goals * Should be attainable with reasonable effort Continuous or discontinuous depending on the degree to which they depart from present objectives * Assigned to sp ecific areas, departments, or individuals who have the responsibility to accomplish them Chapter Six * Buyer Behavior in Consumer Markets: * Often irrational and unpredictable as consumers say one thing and do another * Progress through five stages: * Need Recognition * Information Search * Evaluation of Alternatives * Purchase Decision * Post Purchase Evaluation Don’t always follow these stages in order or may skip stages * May be characterized by loyalty where consumers simply purchase the same product that they bought last time * Involves parallel sequencing of activities with finding the most suitable merchant. * Consider what product they want, and where to buy it * Can occur if a consumer is fiercely loyal to a merchant * Can be affected by: * Complexity of the purchase and decision making process * Demographics, Psychographics, and Sociocultural factors * Social influences: culture, social class, family, opinion leaders, reference groups. Situational influences: physic al and spatial influences, social and personal influences, time, purchase task/usage, consumer disposition * Consumers Wants & Needs: * Shouldn’t define needs as necessities because everyone has a different perspective on what constitutes a need * Needs occur when a consumers current level of satisfaction doesn’t equal their desired level * Wants are consumers desire for a specific product that will satisfy a specific need * Firm must understand basic needs fulfilled by its products. Allows firm to segment markets and create marketing programs that show needs into wants for their product * Most products are marketed on the basis of wants not need fulfillment * Wants are not the same as demand * Demand: occurs when the consumers ability and willingness to pay backs up a want for a specific product * Information Search: * Passive and Active: * Passive- consumer become more attentive and receptive to information * Active- consumer engages more aggressive seeking informati on search * Depends on several issues: Degree of risk * Level of expertise * Actual cost of search (time and money) * Culminates in an evoked set of suitable buying alternatives * Evaluation of Alternatives: * Translates needs into wants for specific products or brands * Evaluate products as bundles of attributes that have varying abilities to satisfy their needs * Priority of each consumers choice criteria can change * Want the product to be in the evoked set of potential alternatives * Constantly remind them of their company and products * Purchase Stage: Intent to purchase and the actual act of buying are distinct concepts * Key issues: * product availability: how easy is it to get the product where the consumer is * possession utility: how easy is it to transfer ownership * Postpurchase Evaluation: * Outcome of buying process is linked to the development of long-term customer relationships. Closely follow customers’ responses to monitor performance and ability to meet cus tomers’ expectations * Will experience one potential outcomes: Delight, satisfaction, dissatisfaction, or cognitive dissonance * Business Markets: * Purchase products for their use in their operations, like buying raw materials, buying office supplies, or leasing cars * Consists of four types of buyers: * Commercial markets * Reseller markets * Government markets * Institutional markets * Four unique characteristics not found in consumer markets: * The buyer center: economic buyers, technical buyers, and users * Hard and soft costs are equally important Hard- monetary price or purchase costs * Soft- downtime, opportunity costs, HR costs * Reciprocity: business buyers and sellers often buy products from each other * Mutual dependence: sole-source or limited-source buying makes both buying and selling firms mutually dependent * Business Buying Process: * Sequence of Stages: * Problem Recognition * Development of product specifications * Vendor identification and qualification * Solicitation of proposals and bids * Vendor selection Order processing * Vendor performance review * Can be affected by several factors including: environmental conditions, organizational factors, and interpersonal/individual factors * Market Segmentation: process of dividing the total market for a particular product or product category into relatively homogeneous segments or groups * Groups should have similar members, but groups must be dissimilar from each other * Fundamental decision of whether to segment at all Allows firms to be more successful due to the fact that they can tailor products to meet the needs of a particular market segment * Traditional market segmentation approach: * Used successfully for decades, not out of date, and are used by many of today’s most successful firms * Can be used in combination with newer approaches by the firm, depending on the brand/product or market in question * Successful segmentation: Must be identifiable and measureable * Substa ntial * Accessible * Responsive * Viable and sustainable * Avoid ethical/legally sensitive segments * Avoid viable segments that don’t match firm’s mission * Mass Marketing: no segmentation and is aimed at the total market for a product * Undifferentiated approach assumes all customers have similar needs/wants * Works best when needs are relatively homogeneous Advantage- production efficiency and lower marketing costs * Disadvantage- risky because a standardized product is vulnerable to competitors that offer specialized products that better match customers’ needs * Differentiated Marketing: divides the total market into groups of customers having relatively homogenous needs, attempting to develop a marketing program that appeals to one or more of these groups * Necessary when customer needs are similar within a single group, but the needs differ across groups * Two options: * Multi-segment approach * Market concentration approach Niche Marketing: focusing effor ts on one small, well defined market segment or niche that has a unique, specific set of needs * Requires that firms understand and meet needs of target customers. Although small in size, firms substantial share makes the segment highly profitable * Individualized Segmentation Approaches: * Viable due to advances in technology especially in communication and the internet * Organizations can now track customer with a high degree of specificity * Allows firms to combine demographic data with past/current purchasing behavior. Tweak marketing programs in ways that allow them to precisely match customers’ needs, wants, and preferences * Become more important in the future because their focus on individual customers makes them critical to the development and maintenance of long-term relationships * Expensive to deliver * Two important considerations: * Automated delivery of the marketing program * Personalization One-to-one Marketing: involves the creation of an entire unique produ ct or marketing program for each customer in the target segment * Common in business markets where unique programs and systems are designed for each customer * Growing rapidly in consumer markets, in luxury or custom made products or services * Mass customization: providing unique products and solutions to individual customers on a mass scale * Cost-effective and practical due to advances in supply-chain management. real time inventory control) * Used frequently in business markets, especially electronic procurement systems * Permission Marketing: different from one-to-one marketing because customers choose to become a member of the firm’s target market * Commonly executed via opt in email lists * Advantage: customers already interested in firms offerings * Allows precise target of individuals, eliminating the problem of wasted marketing effort and expense * Identify Market Segments: selecting most relevant variables to identify and define the target market, many of which com e from the situation analysis of the marketing plan. Isolation of individual characteristics that distinguish one or more segments from the total market (must have homogeneous needs) * Consumer markets involved examination of factors of one of these categories: * Behavioral segmentation: most powerful approach because it uses actual consumer behavior or product usage helps to make distinctions among market segments Demographic segmentation: divides markets using factors such as gender, age, income, and education * Psychographic segmentation: state-of-mind issues such as motives, attitudes, opinions, values, lifestyles, interests, and personality * Geographic segmentation: most useful when combined with other segmentation variables, geodemographic segmentation or geoclustering. * Business markets are based on types of market or on things such as: organization, characteristics, benefits sought/buying process, personal/psych characteristics, or relationship intensity. Top Marketing Str ategies: * Based on evaluation of the attractiveness of each segment and whether each offers opportunities that match firms capabilities and resources * Single segment targeting, selective targeting, mass market targeting, product specialization, and market specialization. * Also consider issues related to noncustomers, like why they do not buy and finding ways to remove obstacles to purchase. Chapter 7 Product Strategy: at the heart of every organization and it defines what the organization does and why it exists * Creating a productive offering that is a bundle of physical (tangible), service (intangible), and symbolic (perceptual) attributes designed to satisfy customer wants/needs. * Strives to overcome commoditization by differentiating product offerings via the service and symbolic elements of the offering * Product Portfolio: * Used in both consumer (convenience, shopping, specialty, etc. and business markets (raw materials, process materials, installations, etc. ) * Used in most firms due to the advantages of selling a variety of products * Consists of a group of closely related product items (product lines) and the total group of products offered by a firm (product mix) * Involves strategic decisions such as variety and assortment of offerings * Can create benefits including: economies of scale, package uniformity, standardization, sales and distribution efficiency, etc. Service Products Challenges: stem from the intangibility of services. Other characteristics include simultaneous production/consumption, and perish ability/client based relationships * Other issues: * Experience problems in balancing supply and demand * Time and place dependent because customers must be present for delivery * Customers have a difficult time evaluating quality of service before it is purchased * Quality of service is often inconsistent and hard to standardize * Need for some services are not always apparent to customers.Service marketers often have trouble tying offeri ngs to needs * New Product Development: vital part of a firm’s efforts to sustain growth and profits * Six strategic options related to newness of products: * New-to-world products (discontinuous innovations)- which involve a pioneering effort by a firm that leads to the creation of an entirely new market * New product lines- represent new offerings by the firm, but they become introduced into established markets * Product line extensions- supplement an existing product line with new styles, models, features, or flavors * Improvements/Revisions of existing products- offer customers improved performance or greater perceived value * Repositioning- targeting existing products at new markets or segments * Cost reductions- modifying products to offer performance similar to competing products at a lower price * Depends on firms ability to create differential advantage for the new product * Proceeds through five stages: * Idea generation * Screening and evaluation * Development * Te st marketing * Commercialization * Branding Strategy: selecting the right combination of name, symbol, term, and design that identifies a specific product * Two parts: * Brand name: words, letters, and numbers * Brand mark: symbols, figures, or a design * Critical to product identification and factor used by marketers to differentiate a product from its competition * Successful- capture product offering in a way that answers a question in consumers mind *Involves many attributes that make up the way customers think about brands: * People (employees and endorsers) * Places (country of origin) * Things (events, causes, third party endorsements) * Other brands (alliances, the company, extensions) * Advantage- make it easier for customers to find and buy products * Four key issues: * Manufacturer vs. private-label brands- private label brands are more profitable than manufacturer brands for the retailers that carry them. Manufactured brands have built-in demand, recognition, and product loyalty. * Brand loyalty- positive attitude toward a brand that causes customers to have a consistent preference for that brand over all competing brands in a product category. Three levels: brand recognition, brand preference, and brand insistence * Brand equity- the value of a brand or the marketing and financial value associated with a brand’s position in the marketplace. * Brand alliances- branding strategies, such as co branding that involve developing close relationships with other firms. * Packaging and labeling: * Part of developing a product, its benefits, its differentiation, and its image * Issues such as color, shape, size, convenience of the package or container * Are often used in product modifications/co branding to reposition the product or give it new features. * Vital in helping customers make proper product selections * Important environmental and legal consequences * Differentiation and Positioning: Creating differences in the firm’s product offeri ng that set it apart from competing offerings (product differentiation) and the development and maintenance of a relative position for a product in the minds of the target market (product positioning) * Can be monitored through perceptual mapping- a visual, spatial display of customer perceptions on two or more key dimensions * Based on the brand, but also product descriptors, customer support services and image * Includes positioning strategies to strengthen current position, reposition, or reposition the competition * Managing Products and Brands over time: * Traditional product life cycle five stages: Development: a time of no sale revenue, negative cash flow and high risk * Introduction: time of rising customer awareness, extensive marketing expenditures, and rapidly increasing sales revenue * Growth: time of rapidly increasing sales revenue, rising profits, market expansion, and increasing numbers of competitors * Maturity: time of sales and profit plateaus, a shift from custom er acquisition to customer retention, and strategies aimed at holding or stealing market share * Decline: time of persistent sales and profit decreases, attempts to postpone the decline, or strategies aimed at harvesting or divesting the product * Influence by shifts in the market, or actions of the firms within the industry as they constantly reinvent themselves. Chapter 8 * Pricing: * Key factor in producing revenue for a firm * Easiest of all marketing variables to change * Important consideration in competitive intelligence * Only real means of differentiation in mature markets that are commoditized * Among most complex decisions to be made in developing a marketing plan * Sellers Actions regarding Price: Tend to inflate prices to receive as much as possible in exchange * Consider four issues in pricing strategy: * Costs * Demand * Customer value * Competitors’ prices * Have increased power over buyers when products are in short supply, high demand, or good economic times . * Buyers Actions regarding Price: * See prices as being lower than the market reality dictates * Two issues: * perceived value * price sensitivity * Considered value to be the ratio of benefits to costs. â€Å"More bang for the buck† * Increased power over sellers when large number of sellers, economy is weak, product information easy to obtain, or price comparisons are easy to make * Cutting prices: Viable means of increasing sales, moving excess inventory, or generating short-term cash flow * Based on two general pricing myths: * When business is good, a price cut will capture greater market share * When business is bad, a price cute will stimulate sales * Risky because a price cut must be offset by an increase in sales volume to maintain the same level of gross margin * Not always best strategy, maybe build value into the product instead. * Pricing strategy issues: * Pricing objectives * Nature of supply and demand in the market * Firms cost structure * Nature of competi tion and the structure of the industry * Stage of the product life cycle * Firms cost structure: Typically associated with pricing through breakeven analysis or cost-plus pricing * Not be the driving force behind pricing strategy because different firms have different structures * Used to establish a floor below which prices cannot be set for an extended period of time * Pricing Strategy in Services: * Critical as price may be the only cue to quality in advance of the purchase experience * Becomes important and more difficult when: * Service quality hard to detect prior to purchase * Costs associated with providing the service are difficult to determine * Customers are unfamiliar with the service process * Brand names are not well established * Customers can perform the service themselves * Service has poorly defined units of consumption Advertising within a service category is limited * Total price of the service experience is difficult to state beforehand * Often based on yield ma nagement systems allowing a firm to both control capacity and demand in order to maximize revenue and capacity utilization * Yield management: knowing when and where to raise prices to increase revenue or to lower prices to increase sales volume. * Implemented by limiting the available capacity at certain prices, controlling demand through price changes, and overbooking capacity * Common in services characterized by high fixed costs and low variable costs, like airlines, hotels, rental cars, cruises, etc. Allows firm to offer same basic product to different market segments at different prices * Price elasticity of demand: * Customers’ responsiveness or sensitivity to changes in price * Inelastic: quantity demanded does not respond to price changes * Elastic: quantity demanded is sensitive to price changes * Unitary: changes in price and demand offset, keeping total revenue the same * Not uniform over time and place because demand is not uniform * Price Sensitivity Increases: * Substitute products are widely available * Total expenditure is high * Changes in price are noticeable to customers * Price comparison among competing products is easy Price Sensitivity Decreases: * Substitute products are not available * Products are highly differentiated from the competition * Customers perceive products as being necessities * Prices of complementary products go down * Customers believe the product is worth the price * Time pressures or purchase risk are involved for consumers * Major base pricing strategies include: * Market introduction pricing: used of price skimming or penetration pricing when products are first launched into the market * Prestige pricing: intentionally setting prices at the top end of all competing products in order to promote an image of exclusivity and superior quality Value-based pricing (EDLP)- setting reasonably low prices, but still offering high quality products and adequate customer service * Competitive matching- charging what is c onsidered to be the â€Å"going rate† for the industry * Nonprice strategies- building a marketing program around factors other than price * Strategies for adjusting prices in consumer markets: * Promotional discounting: putting products on sale * Reference pricing: comparing the actual selling price to an internal or external reference price * Odd-even pricing: setting prices in odd numbers, rather than in whole, round numbers * Price bundling: bringing together two or more complementary products for a single price * Strategies for adjusting prices in business markets: Trade discounts: reducing prices for certain intermediaries in the supply chain based on the functions that they perform * Discounts and allowances: giving buyers price breaks, including discounts for cash, quantity or bulk discounts, seasonal discounts, or trade allowances for participation in advertising or sales support programs * Geographic pricing: quotes prices based on transportation costs (distance) * Transfer pricing: pricing when one unit in an organization sells products to another unit * Barter and countertrade: full or partial payments in goods/services/buying agreements rather than in cash * Price discrimination: charging different prices to different customers * Dynamic Pricing: * Started to replace fixed pricing in many product categories * Growing in importance and popularity due to the growth of online auction firms * Three pricing levels: * Opening position * Aspiration price Price limit * Long process, but is most logical and systematic way for two parties that don’t initially agree to reach agreement * Legal & Ethical Issues of Pricing: * Price discrimination: different prices to different customers. Illegal unless its basis is the actual cost differences in selling products to one customer relative to another. * Price fixing: when two or more competitors collaborate to set prices at an artificial level * Predatory pricing: firm sets prices for a product below the variable cost to drive out competitors or out of the market * Deceptive pricing: firm intentionally mislead customers with price promotions.